Two strong song-writing teams, a commercial team and an artistic team, injected sharp wit to lyrically-dextrous songs. The commercial team (Stewart and Gouldman) were straight pop-song-writers, who created the band's most accessible songs; the artistic team (Godley and Creme) were the experimental half of 10cc, featuring an Art School sensibility and cinematic writing. Each man was a multi-instrumentalist, singer, writer, and producer, and each could perform as the lead singer.
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