Originally known as Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically. The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas. They formed their own professional wrestling federation, Juggalo Championship Wrestling, and later collaborated with many well-known hip hop and rock musicians. The group has established a dedicated following, often referred to as Juggalos.
The songs of Insane Clown Posse center thematically on the mythology of the Dark Carnival, a metaphoric limbo in which the lives of the dead are judged by one of several entities. The Dark Carnival is elaborated through a series of stories called Joker's Cards, each of which offers a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all."
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