In 2009, Cudi, alongside record producers Plain Pat and Emile Haynie, launched record label Dream On in partnership with Universal Motown and Kanye West's GOOD Music. In October 2010, Cudi announced that he was teaching himself how to play the guitar and that he would be forming a rock band, now known as WZRD, with frequent collaborator and longtime friend Dot da Genius. On February 26, 2011, Cudi announced that the Dream On label had been dissolved due to creative differences. In April 2011 while performing at New York City's Roseland Ballroom, Cudi announced he was launching his own label, Wicked Awesome Records. WZRD ultimately released their eponymous debut album on February 28, 2012. The album debuted at #3 on the US Billboard 200 chart, #9 on the Canadian Albums Chart, and at #1 on the Top Rock Albums and Top Alternative Albums.
Kid Cudi has sold over 4.6 million digital singles and has worked with artists such as Kanye West, Jay-Z, Common, Mary J. Blige, David Guetta, Shakira, MGMT, Ratatat, Snoop Dogg and Michael Bolton. With his originality and creativity, as well as the emotion he conveys in his music, Cudi has amassed a large cult-like following among high school students, college students and stoners alike.
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