As My Bloody Valentine's music evolved, their use of distortion, pitch bending, and digital reverb resulted in a sound that came to be known as shoegazing. The group's seminal 1991 album Loveless, which took nearly two years to make and nearly bankrupted their record label Creation Records, received extensive critical acclaim and remains iconic. Following Loveless, My Bloody Valentine became inactive, with Shields rumoured to have recorded - and shelved - several albums' worth of songs. In mid-2007, Shields announced that the band had reunited and were working on new material. The band subsequently toured across Europe and the U.S. The band's third album, m b v, was released in 2013.
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