The phrase "It's all gone a bit Pete Tong", where the name is used as cockney rhyming slang for "wrong", was reputedly first coined by Mark Radcliffe. However, on his show of 28 November 2005, Mark Radcliffe credited his erstwhile sidekick Marc "Lard" Riley with inventing the term. It's All Gone Pete Tong is also the title of a 2004 film which portrays a DJ's experiences as he realizes he is becoming deaf. Tong appears briefly in the film as himself.
In 2008 he was involved with the founding of the International music summit in Ibiza.
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