The phrase "It's all gone Pete Tong", where the name is used as rhyming slang for "wrong", was reputedly first coined by Paul Oakenfold in late 1987 in an article about Acid House called 'Bermondsey Goes Balearic' for Terry Farley and Pete Heller's 'Boys Own' Fanzine. It's All Gone Pete Tong is also the title of a 2004 film which portrays a fictional DJ's experiences as he realizes he is becoming deaf. Tong appears briefly in the film. It is also the name Tong has adopted for his club night at the nightclub Pacha in Ibiza.
In 2008 he was involved with the founding of the International music summit in Ibiza.
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