In 2000, Rob gained critical acclaim as the front man of the group Sonic Sum, whose album The Sanity Annex won rave reviews in the U.S., Europe and Japan, with Spin voting it the "2nd Best Album of the Year that No One Heard".
Word got around and soon came offers from artists like DJ Krush and Funkstorung to work with them on their albums, a collaboration with Slug (from Atmosphere) and Mike Ladd, plus shout outs from Radiohead, Bobbito Garcia, Autechre and others.
During 2003, he signed to Definitive Jux after he and label head El-P realised they shared the same management, and released his first solo album, Telicatessen, on the label in 2004. The track "Sniper Picnic" from Telicatessen was featured in the Activision game Tony Hawk's American Wasteland. He appears on the tracks "Dark Heart News" and "The Harbor Is Yours" from Def Jux labelmate Aesop Rock's 2007 album None Shall Pass.
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