Aggi left to be replaced by Alex Taylor. Soon after, the name shortened to simply 'Shop Assistants' and the first release under their new name was the Shopping Parade EP in 1985, whose track All Day Long Morrissey described as his favourite single of that year. Ann Donald left round about November 1985 and was briefly replaced by Joan Bride (possibly a pseudonym!). Shopping Parade was followed in early 1986 with Safety Net, the first release on Keegan's 53rd & 3rd Records, which topped the UK Indie Chart, and the band recorded a national radio session with Janice Long and a second John Peel session, both of BBC's Radio One. The exposure they gained from the sessions enabled the group to have two songs to be voted into John Peel's Festive Fifty in both 1985 and 1986.
In 1986, they were featured on the NME's compilation C86 with one of their slower songs, It's Up To You, taken from Shopping Parade. Also in that year, they signed to Chrysalis Records's sublabel Blue Guitar for another single, I Don't Wanna Be Friends With You as well as their first and only LP album, The Shop Assistants. This spent one week at number 100 in the UK album charts, which gives the band the distinction of being the (joint) least successful act ever to hit the national charts. The LP album was re-released on CD in 2001, although it is now very hard to find.
The band split early in 1987, when Taylor left the group to join The Motorcycle Boy. After a two-year hiatus, the band reformed without Taylor in 1989 with Kneale on vocals and MacPhail on bass and the addition of Margarita Vasquez-Ponte of Jesse Garon And The Desperadoes on drums. With the new lineup they released Here It Comes and Big 'E' Power in 1990 before splitting again, Keegan joining The Pastels.
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