Peter Bradley formed Subcircus in late 1994. The rest of the band was made up of Nikolaj Bloch (guitar), whom Bradley found through an advert in Melody Maker, the latter's drumming friend and Danish compatriot Tommas Arnby and George Brown (bass).
Their first concert was in York, England in 1995. By May 1996, Subcircus had played more than 150 shows throughout the UK, headlining two nightclub tours and opening for Echo & the Bunnymen, Suede, Elvis Costello, Grant Lee Buffalo and Ocean Colour Scene.
Their debut album Carousel was recorded in London at Air Studios and at Peter Gabriel's Real World Studios in Bath, Somerset. It was issued in the UK by the independent Echo label in 1996 and the album drew critical raves from the UK press. The band had not released any singles at this point. Through 1997 the band released the singles "86'd" and "U Love U" and later in the year "86'd" was re-released along with the album which featured a new track sequence.
Subcircus was quiet for over two years and reappeared in 1999 with the single "Do You Feel Loved". This was followed by support slots for label mates Feeder in October. In 2000, on Valentine's Day, the band issued a new single, "Sixty Second Love Affair". In March, their second full-length album, Are You Receiving? was released to lukewarm reviews.
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