Crystal Castles are certainly proving there's more to this set-up than eliciting gasps and onstage antics as they make history again this week. However, this time round it's not down to us, but a low budget commercial.

Freshly crowned NME's coolest individual of 2008, Alice Glass' outfit are now the vocals behind the soundtrack of the world's first ever Timesculpture ad with track 'Air War', courtesy of Toshiba.

The trailer you're about to watch used over 200 Toshiba camcorders. For those of you with the photographic eye, the film's concept is to manipulate "moving shots of time" - a technique initially made famous by ‘The Matrix’.

All this has been done to promote Toshiba's new range of TV and DVD's that convert standard tellies to higher definition. Fingers crossed this ad does the trick.