I won't bore you yet again with all the reasons I love Latitude - blah blah pink sheep, yadda yadda eclectic line-up, oh-and-did-I-mention-the-literary-arena?
Suffice to say it's the only festival I'd automatically go to, no matter who's on the bill.
Even so, this year's line-up is pretty tantalising, featuring headline slots from Vampire Weekend and Belle And Sebastian, the latter band marking their return from hiatus (they haven't released an album since 2006).
Further down the bill there's The xx, The Horrors, Grizzly Bear and The National. All good stuff. The only slight surprise is the presence of Florence as a headliner.
It's not that I don't think she'll be magnetically watchable, as always - I just can't imagine how she'll fill a headline slot on the strength of one album. If she plays the whole of 'Lungs', that's - what? - 45 minutes? What's she going to do for the other three quarters of an hour? Sing the Grease megamix? Do a spot of balloon modelling? Juggle chainsaws?
Sure, on paper Florence is ready to take the step up to headlining a festival. She's sold a lot of records, won a Brit, her profile is sky-high. But festival headline sets require strength and depth in back catalogue. It's hard not to feel this is too much, too soon.
Remember when The Strokes (2002) and The Darkness (2004) headlined Reading/Leeds on the strength of just one album? Wasn't great, was it?
What do you think?