As expected, the Reading and Leeds Festivals 2009 is already close to selling out. The two-leg bash has become such a behemoth that tickets always go fast, regardless of the line-up (which you can check out here).
Even so, in this economic climate, you wonder how much longer it might have taken had it not been for one band: Radiohead.
Radiohead are the big surprise this year. They haven't played a UK festival since V in 2006, and they haven't played Reading since 1994. And that show came at a weird, transitional time for the band, 18 months after the release of 'Creep', but several months before 'The Bends'.
So Radiohead have never had a triumphant Main Stage moment at Reading/Leeds in the same way they have at Glastonbury. It promises to be immense.
Meanwhile, the other unexpected development is the absence of the traditional 'rock day', which at Reading is always Sunday. Perhaps Download and Sonisphere, motivated by cutthroat competition with each other, have simply priced Reading/Leeds out of the market when it comes to snaring metal/classic rock acts.
Other potential highlights? From a personal point of view I can't wait to see Vampire Weekend have a shot at Main Stage glory. Their second album will have come out earlier in the summer, and if the sun is shining, you sense this could be one of the breakthrough, crowd-uniting performances of the whole summer.
But what do you think? Check out the full line-up and share your thoughts by posting a comment.