Shockwaves NME Awards 2010 – Jarvis Cocker Kicks Things Off In Style

Good old Jarvis. When it was announced that the former Pulp frontman was going to present the awards this year, he said his aim was to prevent everyone from falling asleep. Yep, that ambitious. As a result, I was worried he might be a tad doleful and arch for the keyed-up booze-monsters who make up the NME Awards crowd.

How wrong I was – he’s aced it. Taking the stage to piercing screams, his warm-up gimmick was to open with a sort of overhead projector slide show, combined with a pub quiz, combined with an episode of Catchphrase (it’s less lame than it sounds). It was the perfect way to get the night underway, exhibiting a very Cocker-esque blend of wit and self-deprecation.

There were shades, in fact, of Vic Reeves and Bob Mortimer, who presented the awards back in the 90s.

Unlike the ’90s, however, at no point did Jarvis bend over and waggle his arse at the front row. Result.