This Wednesday (October 20) sees the publication of our annual Cool List - our celebration of the most colourful and charismatic people in music right now. We revealed the first few names the other day - and there's a list of previous winners here.
The final 50 names will be announced online and in the mag on Wednesday, but here are a few more that didn't quite make the cut.
70. Soulja Boy
Even collaborating with pop goblin Justin Bieber on 'Rich Girl' hasn't quite dented Soulja Boy's aura. A man of ineffable swag, his upcoming album 'The DeAndre Way' (rumoured guest spots: Kanye, Lil Wayne, Snoop Dogg) looks likely to confirm him as hip-hop's best-connected young star.
69. Matt Bellamy, Muse
He goes out with a movie star (Kate Hudson) and plays guitar like a Jimi Hendrix for the Virgin Galactic age. Not even the fact that Muse contributed a song to that lame Twilight film can diminish our admiration for their outrageously gifted frontman.
68. Nathan Williams, Wavves
For a man who's supposedly king of the new slackers, Williams gets up to his fair share of mayhem, whether it's getting in a brawl with one of Black Lips or enduring a drug-induced meltdown onstage in Barcelona. He's shambolic and unpredictable, and we like that.
67. Avi Zahner-Isenberg, Avi Buffalo
His Twitter feed suggests he's the most upbeat man on earth, and while his song titles might be a little odd ('Summer Cum', 'Five Little Sluts'), there's nothing crude about the beautifully crafted songs that make up Avi Buffalo's debut album.
66. Cher Lloyd
Why is she in the Cool List? Allow Jaimie Hodgson to explain.
65. Elizabeth Sankey, Summer Camp
Representing the UK wing of the new slacker movement, Summer Camp have been responsible for some of the year's sweetest melodies, always delivered with heart-melting purity by the John Hughes-movie-obsessed Sankey.
64. Tom Hudson, Pulled Apart By Horses
Raucous, lank-haired and possessed of a saw-toothed howl, Hudson offers a glimpse of what grunge might have sounded like had it emerged in Leeds rather than Seattle.
63. Ernest Greene, Washed Out
Chillwave. Hypnagogic pop. It doesn't matter what pretentious name you give to the genre - Greene simply makes music so beautiful and immersive you want to crawl inside it, like a flotation tank.
She wears a mask on stage and takes her name from "a midnight vision of a figure hovering over water" - yes, Glasser (real name Cameron Mesirow) is one of those witchy post-Bat For Lashes acts (see also Zola Jesus), but there's nothing remotely generic about her gorgeous, synth-drenched debut album.
61. Ryan Olson, Gayngs
What with covering Sade and occasionally sounding like Bruce Hornsby, it's hard to know if Ryan Olson is being entirely sincere, but the mellifluous, nostalgic atmospheres he conjures with collaborator Justin Vernon are unquestionably very now.
60. Eva Spence, Rolo Tomassi
Like a Steel City equivalent to Alice Glass, Spence's is never less than compelling live. That's mainly because she's got a voice like a heavy artillery bombardment.
59. Cee-Lo Green
Currently riding high on the strength of 'Fuck You', it's wonderful to see helium-voiced soul man Cee-Lo escape the shadow of Gnarls Barkley.
58. Jack White
Whether it's working with Laura Marling or inventing whole new formats, White is evolving into an indie-rock renaissance man, part producer, part elder statesman.
57. Daniel Blumberg, Yuck
Another British band reviving grunge, Yuck benefit from Blumberg's keen ear for a hook, which will be familiar to those who remember his last band, Cajun Dance Party.
56. Gucci Mane
As all modern pop stars must, the man born Radric Davies understands the need to present his life as a soap opera. That's why new album 'The Appeal: Georgia's Most Wanted' deals with his numerous prison experiences. Sounds generic? It is a bit, but the man's got just enough style to sneak into our list.
55. Rose Elinor Dougall
In a year of indie singers going solo, few pulled it off with as much panache as Dougall, who left The Pipettes behind to record the mesmerising 'Without Why'. She also cropped up on Mark Ronson's new album.
54. Julian Casablancas
Last year's 'Phrazes For The Young' solo album seemed to give Julian a fresh jolt of enthusiasm for his craft, and at his solo shows in 2010 - especially at Glastonbury - he looked to be having the most fun he'd had on stage in years.
With a delivery that's by turns exquisitely intimate and painfully intense, Manchester's LoneLady (real name Julie Campbell) is a singer-songwriter who deserves a wider audience.
52. Tim Harrington, Les Savy Fav
Because an enormous sweat-drenched man bellowing in your face just never gets tiresome.
51. Josh Homme
OK, he's not done a whole lot of note this year, aside from touring with Them Crooked Vultures, but the man known to his QOTSA bandmates as "the ginger Elvis" will always be at least 15% cooler than the average American rocker.