It’s only been 13 hours since Victoria Beckham posted a video of her youngest son, Cruz Beckham, singing a little song on Instagram, but already 260,000 people have clicked like on it. That’s more than the number of people that live in Luton or Plymouth, who’ve chosen to display their appreciation for the singing abilities of an 11-year-old stranger.


Super cute Cruz!! @davidbeckham @brooklynbeckham #proudmummy X vb

A video posted by Victoria Beckham (@victoriabeckham) on

Have faith in the world, though, because people have actually gone one step further and are comparing the kid to a young Justin Bieber. Here are the reasons why:

The hair:

The tone:

The youth

Then again, he’s not got his own fanbase name (Cruz Control? Cruz’s Crew?), and nor has he left a monkey with German customs. Yet.

Meanwhile, Bieber himself has just hit the headlines for allegedly getting cigarette ash on his friend Post Malone, and then getting into a weird choking fight. Also, he has dreadlocks now, so he’s basically resigned his role as the straight-haired, cute-voiced Canadian that conquered YouTube with ‘Baby’. That crown is all Cruz’s now, we guess.

Backstreets back

A photo posted by Justin Bieber (@justinbieber) on