Paul Weller's starred in his very own fashion campaign for British heritage brand Daks. The former Jam rocker appears alongside his daughter Leah in the snaps which show him brooding while playing the guitar and smouldering as he drives a soft top.
He's not the first ageing artist to take on the fashion world. In recent years, Bowie was named the face of Louis Vuitton in 2013 and John Cooper Clarke wrote a bespoke poem for Topman's fashion show..
Who's next? Here's hoping for a Meatloaf with H&M collab.