Over the past few weeks something called the Tide Pod Challenge has been cropping up the internet. If you’ve missed it, it’s basically where absolute muppets attempt to eat a Tide Pod, a US detergent which is definitely for washing your clothes and not for snacking on. In fact, it’s poisonous, deeply hazardous to health and definitely, definitely, definitely shouldn’t be eaten. The trend has gone viral with one person even vaping one.
It’s time to take a moment to celebrate the real heroes in this situation: no, not the idiots eating detergent – the Tide social media team.
As people have gone bloody bonkers with the desire to eat the definitely not for eating products, people who have done so have begun to Tweet the Tide team when they get into trouble. So somewhere, at Tide HQ, their kind, kind social media manager is left to try and help.
Contact your doctor or your local poison control center. When you're feeling better, please call us at 1-800-879-8433. We're open M-F from 9-6 ET.
— Tide (@tide) January 18, 2018
Please drink a glass of water or milk and contact the Poison Control Center(800-222-1222) or a Doctor Immediately.
— Tide (@tide) January 17, 2018
Contact your physician or your local poison control center. Also, call us at 1-800-879-8433 so we can find out how you're doing. Thanks!
— Tide (@tide) January 16, 2018
And they’ve been brilliant, even going as far to request those who have been eating Tide Pods give them a call when they’re feeling better.
Call your physician or your local poison control center. Also, when you're feeling better, please call us at 1-800-879-8433. Thank you.
— Tide (@tide) January 16, 2018
But didn’t stop there! To try and put off other people from treating themselves to a deliciously poisonous Tide Pod, they called upon their celebrity pal Rob Gronkowski (an American footballer) to explain you shouldn’t eat Tide Pods.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdhnsWZ
— Tide (@tide) January 12, 2018
God bless the Tide social media team, and their dedication to keeping people safe, even when they’re incapable of making a sensible decision.