It was difficult to know what to expect from a video directed by Twitter’s favourite comedian, Peter Serafinowicz. Would it be funny?
Turns out the promo for ‘I Feel Better’ is funny, but in a really disturbing way. It features a kind of bald-headed mystic, who turns distinctly ugly halfway through, spewing deadly laservomit on preening boyband hopefuls – it’s the kind of thing you wish Louis Walsh would do on The X Factor, would certainly liven up the early rounds.
But there’s a twist at the end when baldy vomit-man brings the boyband types back to life and joins in, while Hot Chip themselves holler from amongst the audience.
Check it out, it’s really bloody weird. But sort of brilliant too.