What happens when one ridiculously amusing comedian travels to Nashville and is put in the same room as one ridiculously talented yet rather reclusive musician? They sing about yoghurt and Bob Seger, of course.
As part of a three-piece series ('Stephen Colbert Presents, 2011: A Rock Odyssey With Jack White') for his television show, Stephen Colbert went to the Third Man Records HQ in Nashville to chat with Jack White and to try to get a record deal out of the star and label exec.
So, Colbert might not be the best singer in the world (he performs some awful Seger covers in the clip), but he does make a strong case for using 'Seven Nation Army' as a theme tune for yoghurt. The lyrics are simple - "yum".
Watch the hilarious interview here, and stay tuned to The Colbert Report for the final two parts.
What do you think of Jack White's funny side?
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