Stiff Records, the legendary punk and New Wave record label, know how to turn a disaster into a LOL. The erstwhile home of artists including Devo, Richard Hell and The Pogues released the first solo album from Razorlight wazzock Johnny Borrell at the end of last month. The results ain't pretty: 'Borrell 1' has sold just 594 copies in its first week of sales.
Not one to perfume a fart, Stiff Records sent round this magnificent press release earlier today.
The press release compares the album to Stiff Records' last release in 2007, "the multi million-selling two-volume set, '30 Years Of Stiff Records' (although admittedly that was a free cover-mount with 'The Independent on Sunday')."
"First week sales of 594 makes 'Borrell 1' the 15,678th best selling album of the year to date," comments a Stiff spokesperson. "So far we've achieved 0.00015% sales of Adele's '21' – and 0.03% sales of this week's No. 1 album from Jahmene Douglas – so we feel like it's all to play for as we move into the all-important week two."
“We might even break the Top 100.”
Hats off to them.