With 11 Grammy nominations, one of the best albums of 2015 and the POTUS Barack Obama naming How Much A Dollar Cost his favourite song of the year - it may seem like Kendrick Lamar's got it all.
But far from letting 2015's uber-success go to his head, Kendrick remains grounded - attributing all he's achieved to good old fashioned 'hard work'.
In a new video, the rapper is seen going around town with a young man who's clearly in awe of his new A-list status. 'You're famous' the little guy tells Kendrick. 'Nah', K.Dot replies, 'They just recognise hard work.'
Watch the video below.
This clip has been put together by Kendrick's management and record label, Top Dawg Entertainment, ahead of February's Grammys - where the Compton-born rapper is up for eleven awards.
Read our review of Kendrick Lamar's 2015 album 'To Pimp A Butterfly'.