On Tuesday, London indie foursome The Good Suns found themselves trending on Twitter and emblazoned across the homepages of The Guardian, New Statesman and NME.COM. How? Dead simple - they uploaded their video for their new single 'Pop Wound' in which they'd persuaded former Liberal Democrat MP and serial reality TV star Lembit Opik to goon about for the camera.
In the video, Opik, who is more famous for his relationships with ITV weather presenter Sian Lloyd and Gabriela from the Cheeky Girls than for his spell as leader of the Welsh Lib Dems, mimes along to the track and pulls a series of rock star poses, each more cringeworthy than the last.
So how did the band snag Opik, for free as well, to star in their video? I spoke to Bobby McBrierty, the band's frontman, to find out…
The Good Suns
Firstly, how did you get in touch with Lembit?
It all pretty much happened through the director Christopher Poole. I think he approached him in a bar and just said "How do you do it?" and Lembit whispered in his ear "Lynx Africa."
When did you first come up with the idea?
We knew we wanted to do something with a sense of humour so we gave complete control to the filmmakers, as all their stuff is great. When we were told about the idea we were in fits of laughter trying to imagine it, I don’t think we ever thought it would happen so we didn’t consider the consequences.
Was he hesitant when you first approached him?
I’m pretty sure he wanted to work with Christopher already. I’ve been told he wasn’t hesitant at all.
Do you think people know him best as a politician or a reality TV star?
I don’t know really, I think the fact he’s both is what makes people interested in him.
Where was the video shot? And how come you guys don't make cameos?
It was shot on top of a block of flats in Greenwich. I think we weren’t in it because we weren’t asked to be. If we had made cameos it would have been awful… more so!
What can you tell NME readers about The Good Suns as a band?
We’re a London-based guitar band and have been together about six months. We’ve played some great gigs lately around the country, playing with Howler the other week was a highlight. Our favourite band is Girls and we also love Ariel Pink’s Haunted Graffiti.
Will you try and get another politician for your next video? Maybe John Prescott?
Probably not, I’m still not sure how we ended up with the first one!