If you thought Kurt Cobain singing Bon Jovi songs in ‘Guitar Hero 5’ was undignified, you might want to look away now.

Iggy Pop – whom you might remember from such classy endorsements as his shirtless TV ad for Swiftcover life insurance – has allowed himself to be rendered in Lego for a forthcoming junior edition of the hit video game ‘Rock Band’.

http://www.youtube.com/watch?v=tE6kpXOo1IQ

Punk purists may find it hard to square this kiddie-friendly Ig with the garage-rock shaman and former heroin addict who saw the city’s ripped backside, sliced up his chest onstage, and used to wave his nutsack around at the slightest provocation.

But purists, let’s face it, are fighting a losing battle against the remorseless onward march of the video game industry, which is now so much more profitable than the music biz it can only be a matter of time before bands start skipping the whole unprofitable making-records-and-playing-gigs stage of their career, and launch themselves as multiplayer social-gaming experiences from the off.

Guitar Hero: Grizzly Bear Edition? It’s surely only a matter of time.

Depressing? Enormously so. But it’s the future.