NME.COM

Noah And The Whale have just unveiled the music video for their latest single, 'Life Is Life' (which is taken from the album 'Last Night On Earth', out August 1st).

It's a bit of a weird one, kicking off with a close-up of a girl screaming. She then she drops a huge slice of watermelon on the pavement, then runs down the road, onto a field, alongside mountains, then escapes on a stolen hot air balloon. (Haven't we all wanted to do that before?)

Frontman Charlie Fink does get to show off some rather suave tricks with his mic stand, though (while he's surrounded by a pack of cheerleaders).

Check it out below:


What do you think of the band's video for 'Life Is Life'?




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