Radiohead's Thom Yorke has taken the internet by surprise this afternoon: he's surprise-released his new album 'Tomorrow's Modern Boxes' on BitTorrent. You can read all about the LP here, but below is the full statement from Yorke and producer Nigel Godrich explaining why they've decided to stick it to labels and streaming services with their release strategy.
Tomorrow's Modern Boxes
As an experiment we are using a new version of BitTorrent to distribute a new Thom Yorke record.
The new Torrent files have a pay gate to access a bundle of files..
The files can be anything, but in this case is an 'album'.
It's an experiment to see if the mechanics of the system are something that the general public can get its head around ...
If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work.
Enabling those people who make either music, video or any other kind of digital content to sell it themselves.
Bypassing the self elected gate-keepers.
If it works anyone can do this exactly as we have done.
The torrent mechanism does not require any server uploading or hosting costs or *cloud* malarkey.
It's a self-contained embeddable shop front...
The network not only carries the traffic, it also hosts the file. The file is in the network.
Oh yes and it's called
Tomorrow's Modern Boxes.