Trailers are intentionally misleading, especially when JJ Abrams is involved. The Force Awakens’ promos made Finn look like the film’s new Jedi, not Rey. He’s a pro at misdirection. So let’s say you watched the wordless first trailer for JJ Abrams-produced Cloverfield sequel, 10 Cloverfield Lane, just the once, and thought it was just about three people taking shelter from an outside hostile force – the monster from the original film, perhaps – and arguing about how to combat it. From the new Super Bowl trailer, aired last night, it looks like you’d be wrong to think so.
The new footage makes John Goodman’s character look like the kind of unhinged type who spends his life preparing for an apocalypse. Here it looks like he’s taken the two other characters in the film hostage. “I focused on being prepared,” he says. “I saved your life by bringing you here. I knew this day would come. It’s not safe out there. Something’s coming.”
Interspersed in his speech is footage of Mary Elizabeth Winstead’s character, Michelle, crashing her car, arriving in the basement of John Goodman’s character, putting up with him before striking out at him and making a run for it. Even the movie’s tagline, “Monsters come in many forms” paints him as a menace. Go back to the longer first trailer and you’ll hear lyrics like “Children, behave” and some truly venomous looks from Michelle.