The Power Of SXSW – In Numbers

Just a few weeks left until South By Southwest kicks off. A site of pilgrimage in the Texan sunshine for anyone serious about discovering the next big thing, it runs March 13-18 and this year features sets from buzz bands such as 2:54, Cloud Nothings and (proving it’s not just an indie hipster ghetto) Ed Sheeran.

Music data experts MusicMetric have analysed social media to produce this great infographic illustrating just what an impact playing SXSW can have on a band’s profile. It also shows which artists are getting the most heat online in the run-up to the festival.

SXSW Infographic

SXSW Infographic