Millions of people worldwide with nothing better to do have today been enjoying the story of the six-year-old kid who was thought to have been carried away by a helium balloon - but was in fact hiding in a box in an attic at home.
If you haven't heard the story, well... you have now. That's literally all there is to it.
BUT! Other people with even less to do have chased the story up and discovered that the boy's father once starred in the US version of 'Wife Swap'. And the episode he was in featured this mildly LOL-worthy spoof nu-metal video, starring none other than balloon boy himself (he's the small one in the light blue top).