The Times are billing it as “the biggest event in the history of the internet”.

What, even bigger than Keyboard Cat, Dramatic Gopher, and that one where the dog gets stuck in a tumble dryer?

Amazingly, yes.

Approximately 29 billion people will be watching the memorial service to the “king of pop” via live online feeds, making this afternoon’s Jackson tribute in LA – featuring performances from Mariah Carey, Lionel Richie, Stevie Wonder and The Rumble Strips – easily the most important event in the universe of all time ever.

And you can watch it right here, as it happens.

Update: The Memorial has now ended. A loop of TV coverage highlights can be watched below: