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'Where Are We Now?' - 6 Amazing Things About David Bowie's New Single

By Lucy Jones

Lucy Jones on Google+

Posted on 08 Jan 13

 
 

It's David Bowie's birthday today. So what does he do? Only gift the world his first single in ten years and announce a new album. You can hear 'Where Are We Now?' at davidbowie.com and download it at iTunes. His 25th (!) album 'The Next Day' is set for March 11 release for the UK. The standard edition contains 14 tracks with the 'Deluxe Version' adding three more and both are available to pre-order on iTunes now. The single was produced by long-term wingman Tony Visconti and recorded in New York. We love it. Here are just some of the wonderful things about 'Where Are We Now?'










It's Addictive!


The songwriting of 'Where Are We Now?' hits you on the first listen. And then you realise you've pressed repeat 20 times. It's perfectly structured: arpeggiated, vibrato chords; a sultry, sleepy rhythm; a mournful, wistful chorus, all brought down to earth with Bowie's piano keys. The chorus - "Where are we now? Where are we now?" - is an earworm I'm perfectly happy to carry around all day. Romance, power, depth, gravitas and bittersweet nostalgia. It's pure Bowie. You'll see this on greatest hits compilations in a couple of years.







Video!


The video was directed by Tony Oursler. It's pretty weird and extremely cool. The heads of David Bowie and a mysterious lady are cut onto two teddy-doll outfits. Perhaps they are siamese wolf cubs. They sit on a pommel horse in a studio filled with curiosities and props: a massive egg, empty glass bottles, mannequins, a Labyrinth-style crystal, one huge ear, a snowflake. Black and white footage of Berlin plays on a large screen behind them, referencing Bowie's period making 'Low', 'Heroes' and 'Lodger' in the German city. One of the shots shows the auto repair shop beneath the apartment he lived in the 70s. The more you watch, the more you'll see.














Dschungel!


"Sitting in the Dschungel/ On Nürnberger Straße," starts the second verse. Dschungel! It's the German word for jungle. You can imagine Bowie singing it with a wink and a wry smile. He's talking, of course, about the zoo in Berlin (update: It's a nightclub, I'm told*). He also remembers the KaDeWe, a department store near the zoo in West Berlin, Potsdamer Platz, the main square in the city, and Bösebrücke, a bridge in Prenzlauer Berg.







Bridge!


At 2.38 a stunning (actual) bridge kicks in. The drums gather pace and Bowie sings "As long as there's sun/ As long as there's sun/ As long as there's rain/ As long as there's rain". It's a simple but powerful statement on the human condition. Bowie's version of the proverb "this too will pass", if you will. "As long as there's fire/As long as there's fire/As long as there's me/ As long as there's you," he sings as the music crescendos. It's moving stuff. If it wasn't for the "walking the dead" bits earlier, it'd be a fitting song for a couple's first dance.







Artwork!


Look closely at the artwork for 'Where Are We Now?' and you'll notice it's actually an inverted live photo from the 'Young Americans' period. Meanwhile, the artwork for 'The Next Day' is a doctored version of the 'Heroes' single sleeve. It's wonderful to see Bowie referencing his own earlier career, somehow it makes this whole surprise comeback seem even more special. And while we're on the subject, how incredible is it that he managed to record and plan the release of an entire album without anyone spilling the secret? Too perfect.

Album sleeve designer Jonathan Barnbrook has blogged about his work:
Normally using an image from the past means, ‘recycle’ or ‘greatest hits’ but here we are referring to the title The Next Day. The “Heroes” cover obscured by the white square is about the spirit of great pop or rock music which is ‘of the moment’, forgetting or obliterating the past. Obscuring Bowie’s image is also reference to his identity, not only in the past when he changed endlessly but that he has been absent from the music scene for the past ten years. Was this an act to hide is identity or that he has simply become more comfortable with his own identity?











The Future!


Bowie fans have much to be excited about. Apart from the single and album, the first David Bowie retrospective at the V&A, which kicks off in March, looks incredible. Today's news also begs the question… Glastonbury?











* Thanks Lois Paste

 
 
 
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