NME's new breaking music community NME Breakthrough has a bigtime presence at Brighton's Great Escape music conference, which kicks off today.
May 68 are looking forward to the fish and chips. I've tipped them off about Bardsley's in off London road... Keep that to yourselves, mind.
We picked out our ten favourite Breakthrough artists down by the seaside over the next few days.
For more info on NME Breakthrough and what it offers new artists - including a main stage slot at Lovebox festival, and weekly NME magazine features- click here, and get exploring.
For those on the look out for the best of the buzz at the Great Escape, don't miss these Breakthrough stars:
Steely-cold Mancunian electro-pop
Colgate-grinning sunshine indie-pap for LA
Snarling post-punk party pogo-ing
Powdery after-hours NYC disco
Maudlin and majestic LA buzz-fi
Indie-disco frenzy sbagged by the legendary Rough Trade
The Cabin Fever
The Stoner Daniel Johnston from Bournemouth
Rose Elinor Dougal
Her from the Pippettes has gone all sultry, aint she?
Strung-out weirdo indie-pop
Where post-rock meets post-dubstep and Seraphjm weep
For full details of all venues and timings click here.