Today NME launched its own online community for artists and fans alike - it's called NME Breakthrough.
Mount Kimbie, our first Breakthrough Band Of The Week in the mag
As well as a place for artists and fans to interact, build bonds, grow networks etc, it's also a chance to muscle your way in further to NME World. Team NME are using it as a new extention of our age-old scouting mechanism. We're offering up a constant slew of opportunities for our favourite artists cherry-picked from Breakthrough.
There's a regular Top Trumps-esque slot on my Radar pages, there's a series of online features, and slots at NME live events across the country. Most pressingly, there's a main stage slot at London's Lovebox, alongside Dizzee Rascal, The Maccabees, Ellie Goulding, Bombay Bicycle Club and Joy Orbison. So not that bad then, really.
It's kicking off, get involved.