New Music Of The Day: Watch Will Joseph Cook Channel Hop In New Video ‘Sweet Dreamer’

In his new video, Will Joseph Cook plays a the role of a martian-robot, a Neil Buchanan-esque TV art presenter, a fitness instructor and a news reporter. Say what you like about him, but it doesn’t look he’ll be out of work any time soon.

The accompanying track equals the quirkiness of the video, with a killer chorus and a stamp of uniqueness from the Tunbridge Wells musician. But what was it like to flit around to accommodate all these different personas?

“It was a pretty mad day filming it,” Cook tells NME. We had one day to get everything done. This probably would have been fine if there weren’t like 10 costume and make-up changes – I had to re-apply the full silver robot make-up three times. We must all suffer for our art.”

Re-applying silver face paint three times? Suffering indeed. Well, at least he’s got a Halloween costume sorted…

Cook’s song ‘Sweet Dreamer’ is available now and you can see him perform it live at a handful of shows across the country in the coming months.

Will Joseph Cook will play:

DIY All Dayer, Tufnell Park Dome (Oct 2)
Manchester, Neighbourhood festival (Oct 8)
Nottingham, The Chameleon Arts Cafe (Oct 26)
Bristol, The Exchange (Oct 27)
Brighton, The Hope & Ruin (Oct 29)
Birmingham, The Sunflower Lounge (Nov 1)
London, Dingwalls (Nov 2)