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NME Blogs - The Big Picture

'Wreck-It Ralph' Marketing Stunt Is Kind Of Amazing

By NME Blog

Posted on 14 Jan 13


We wouldn't normally sing the praises of a big-money marketing campaign, but this is pretty special. Over the weekend, London's Brick Lane was transformed into 8-Bit Lane - a reference to the technology that gave old-school computer games their distinctive blocky graphics - in a bid to promote Wreck-It Ralph, Disney's acclaimed film about an arcade game character. Passers-by were confronted with pixelated models of a London taxi, postbox, pigeon, tree, clouds, and (oh yes) a pile of 8-bit dog shit. Perhaps that last one's a reference to a hidden level of Super Mario Bros, we're not sure. Take an interactive tour at


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