Here It Goes Again - they're back
OK GO are at it again. They’ve just released another weird-ass video, this time for their latest single ‘The One Moment’. The US band have been setting YouTube on fire for the past decade with their wildly shareable vids and they show no signs of stopping anytime soon. Here are their biggest and best video hits.
‘Here It Goes Again’ 2006
Before ‘Here It Goes Again’, OK GO were just another pleasant American indie-rock band. However, this treadmill-tastic, shoe-string budget promo made viral icons of the Chicago four-piece – they even performed the routine live at that year’s MTV Awards. Pop videos would never be the same again…
YouTube views: 33,849,580 and counting
Music video by OK Go performing Here It Goes Again (The Treadmill Video).
‘This Too Shall Pass’ 2010
A marching band were enlisted for the first ‘This Too Shall Pass’ promo, which saw the band and pals donning sharp purple suits and storming through a field.
YouTube views: 11,398,546
Official video for OK Go’s “This Too Shall Pass” off album “Of the Blue Colour of the Sky”. The video was filmed live and features the Notre Dame marching band. Directed by Brian L. Perkins and OK Go.
‘This Too Shall Pass’ 2010
Filmed in a warehouse in Echo Park, Los Angeles, the set up for the second ‘This Too Shall Pass’ video was far from simple. In fact, it was wilfully complex, using a overly fiddly, Wallace and Gromit style machine to eventually cover the boilersuit-clad band members in paint.
YouTube views: 54,143,484
From the OK Go album “Of the Blue Colour of the Sky” available at //www.okgo.net/store Director: James Frost, OK Go and Syyn Labs. Producer: Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off the album “Of the Blue Colour of the Sky”.
‘White Knuckles’ 2010
Otherwise known as The One With All The Dogs. Jumping, leaping and generally being mad cute, this was full of OK GO’s furry friends, and all the more adorable because of it.
YouTube views: 21,332,534
Official music video for OK Go’s ‘White Knuckles’. Directed by Trish Sie and OK Go. Produced by Shirley Moyers. Special thanks to: Lauren Henry and Roland Sonnenburg and their team of trainers from Talented Animals, the town of Corvallis OR for being so welcoming to us, NYPro for donating the space.
‘End Love’ 2010
A stop-motion video made with the band themselves, rather than claymation replicas.
YouTube views: 12,589,911
Watch the blooper reel here: //bit.ly/endLoveBTS OK Go’s official video for ‘End Love’ off the album Of The Blue Colour of the Sky. For more photos and videos of Orange Bill, The Goose visit //bit.ly/OBGoose Director: OK Go, Eric Gunther, and Jeff Lieberman Producer: Shirley Moyers
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‘Last Leaf’ 2010
Like a flipbook. But on toast.
YouTube views: 3,577,602
Official Music Video for OK Go’s “Last Leaf” This video was made in partnership with Samsung NX100 iFn. Directed by OK Go, Nadeem Mazen and Ali Mohammad Produced by Shirley Moyers Animation art by Geoff Mcfetridge, Champion Studio Preliminary Animation by Nicholas Gibney All 215 loaves of bread used in the making of this video were past their sell-by date and rescued from the clutches of certain disposal.
Take two miles in the California desert, add over 1000 rigged up instruments and a band in a Chevy knocking each of them as they drive past, and you’ve got yourself a highly innovative OK GO video.
YouTube views: 36,669,112
Buy the video on iTunes: //itunes.apple.com/us/album/needing-getting-bundle-ep/id508124847 See more about the guitars at: //www.gretschguitars.com/features/okgo The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles.
‘The Writing’s On The Wall’ 2014
Done in one take, this optical illusion video will keep you guessing – or frankly just confuse the hell out of you.
YouTube views: 19,773,852
Buy Hungry Ghosts on iTunes: //smarturl.it/HungryGhostsiTunes For dozens of exclusive behind-the-scenes video clips from the set, visit //okgo.net/wotw/ Buy the EP now on iTunes: //smarturl.it/OKGOEP LYRICS: Listen, I know it’s been hard, you know it’s no different for me. We’re less than a zero-sum game now, and baby we both know that’s not how it’s supposed to be.
‘Upside Down and Inside Out’ 2016
Zero gravity! No wires! No Green screen! The band and some pirouetting air stewardesses take you on the kind of flight EasyJet would try and charge you £10 extra for upon arrival at Luton.
YouTube views: 4,526,679
‘Hungry Ghosts’ available on iTunes – //smarturl.it/HungryGhostsiTunes Directed by Damian Kulash, Jr. & Trish Sie Produced by John O’Grady & Melissa Murphy for BOB Industries.
‘The One Moment’ 2016
OK GO’s latest foray into virality came with ‘The One Moment’, which was recorded in 4.2 seconds, but when slowed down to the full length of the song, it opens up a Pandora’s Box of secrets. Impressive.
Shot in just over 4 seconds. Amazing video.