June 28, 2012
'Back to the Future' day hoax hits again
A web hoax based on classic sci-fi film 'Back to the Future' fools Twitter and Facebook users again
The infamous Back to the Future day internet hoax has fooled Facebook and Twitter users for a second time.
Yesterday, a picture circulated online showing the date on Doc Brown and Marty McFly's DeLorean time machine set to June 27, 2012.
However, the image had been digitally altered by a canny social media manager. The actual date chosen by Doc Brown in the classic film is October 21, 2015. Two years ago, a similar trick was played on sci-fi fans by Total Film magazine.
Steve Berry, who changed the date to promote a new Back to the Future box set, claimed he was surprised that people fell for it again. He told Mashable: "We promoted the image fully confident in the knowledge that everyone was familiar with the original hoax from a couple of years ago. We figured that no one would fall for the same joke twice, so the caption was deliberately replicated word for word so people would get the reference."
However, only avid fans of the 1985 film managed to spot the prank, leading to the faked picture becoming a favourite on Facebook and other social networking sites. As of today (June 28), Back to the Future is still trending on Twitter.