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March 12, 2012

BBC Three to launch new 'Apprentice' style show

'Be Your Own Boss' will be fronted by the founder of Innocent smoothies

BBC Three to launch new 'Apprentice' style show

BBC Three launching its own Apprentice style reality show with the co-founder of Innocent Drinks.

Richard Reed, who made his fortune in the smoothie business, will front Be Your Own Boss for the channel. The show will feature 500 wannabe entrepreneurs who are given cash by Reed and told to turn it into profit, reports The Guardian.

The most successful contestants will then be given more money and challenged to make an even bigger profit, with up to £1 million of Reed's money to invest.

Reed said: "Setting up and running Innocent with my friends has been a life-enhancing adventure. That's why I'm excited to be part of this new series giving others the chance to have the same experience, starting their own business and setting them up to become successful entrepreneurs.”

BBC Three controller Zai Bennett added: "Richard is one of the UK's most successful young entrepreneurs, so we’re delighted that will offer the BBC Three audience not only the benefit of his experience, but also risk his own money as he offers them the chance to follow in his footsteps in Be Your Own Boss."

Reed started Innocent in 1998 with two of his friends from Cambridge University, quickly becoming the UK's biggest smoothie brand.

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