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Final date of 'Orange Wednesdays' cinema ticket offer confirmed

Long-running promotion in association with PizzaExpress will come to an end next month (February)

Mobile phone provider EE is to end its popular "Orange Wednesdays" promotion next month (February).

EE announced in December that the long-running offer would be coming to an end "early next year" - and now the final date has been confirmed. "Wednesday 25 February will be our last day for 2 for 1 cinema tickets and our Pizza Express offer," the mobile phone provider told The Mirror.

Launched in 2003 by Orange, the network which merged with T-Mobile in 2010 to form EE, the offer entitled EE customers to a "two-for-one" deal on cinema tickets and main meals at any Pizza Express restaurant - plus free doughballs.

In a statement to the press in December, an EE representative acknowledged implicitly that the offer's popularity has waned in recent years, saying: "Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion. After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on."

However, the mobile phone provider also promised at the time that it will be announcing an "exciting new offer" exclusively for its customers in 2015, teasing: "Watch this space."

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