July 25, 2014
Secret Cinema's 'Back to the Future' opening night cancelled
Immersive film-experience company pull the plug due to "unavoidable circumstances"
Secret Cinema has cancelled the opening night of its Back to the Future screenings in east London's Hackney Wick due to "unavoidable circumstances" which has left thousands of fans irate.
The immersive film-experience company apologised to ticketholders via the event's Facebook page and said it was "devastated" it was "unable to receive guests" and that the event could go not go ahead.
Promising to work "tirelessly to make sure this event will go ahead tomorrow (Friday) evening" Secret Cinema has pledged to re-allocate the tickets of those affected.
However, taking to the company's Facebook page, fans have voiced their disgust at the evening's "shambles" with many angered by the late notice after paying £53.50 per ticket to experience the 1985 Steven Spielberg adventure.
"I'm so glad I have spent weeks planning my outfit, getting family photos together, dealing with endless emails telling me to do more things, spending £55, struggling to get tickets in the first place and taking time off work! Fuck you secret cinema!!! Fuck you!" wrote Amelia Harriss.
For many travelling to the event from outside the UK a ticket swap for a future event offered little solace.
"Gutted," wrote Goodytwoshooz. "Don't live in UK came over for it from abroad - I'm sure other ppl were traveling today too. Offering ticket swap is of no use - I leave the country tomorrow."
Secret Cinema have made 84,000 tickets available for their latest production which features live music, theatre and role-play but after advising audience members not to bring their phones many arrived at the secret location unaware the event had been cancelled.
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