Series opener of 'The Voice' pulls in 8.37 million viewers
The new season features Kaiser Chiefs Ricky Wilson, Kylie and Tom Jones as hosts
An average of 34.8 per cent of viewers watched the BBC One show on Saturday night (January 11) - with figures peaking at 10 million - beating ITV's Splash!, which only managed to get 14.4 per cent of the British viewing public to tune in, reports Digital Spy.
Kaiser Chiefs' Ricky Wilson recently said that he is appearing as a coach on The Voice to boost his band's career. Speaking to NME about his role on the show and the motivation behind appearing alongside fellow coaches will.i.am, Kylie Minogue and Tom Jones, Wilson explained: "I love my band and I want our new record to get noticed. I know that everyone is going, 'He thinks he's going to sell more records and more tickets.' And that is why I'm doing it. I'm not a fucking idiot."
Kaiser Chiefs have recently revealed two new songs, 'Bows & Arrows' and 'Misery Company', both of which are taken from the band's forthcoming new album 'Education, Education, Education & War', which will be released on March 31. The album will be their first since drummer and chief songwriter Nick Hodgson quit last year.