July 30, 2014
'Teenage Mutant Ninja Turtles' 9/11 poster backlash
Paramount apologises for "mistake"
A poster to promote the September 11th release of Teenage Mutant Ninja Turtles in Australia has been pulled by distributor Paramount following widespread criticism.
Featuring the four superhero vigilantes falling from an exploding New York skyscraper – above the release date of September 11 – the poster has provoked attacks on the poor judgement of the film's distributor Paramount.
Accused of failing to consider the impact of the clear link to the 2001 attacks that claimed thousands of lives the company has apologised.
A statement from Paramount said: "We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use."
The unintentional, but insensitive connection to the terrorist attacks on the World Trade Center sparked outrage on social media.
"The most poorly judged poster and date combo imaginable Well done Australia! #TMNT" wrote @MatthewHamby.
"WHO thought that poster would be a good idea considering date?? Or did they just think no one would notice or indeed care? #TMNT," tweeted @natalieholt1982.
Based on the 80s TV show the heroes in a half shell, Raphael, Leonardo, Donatello and Michaelangelo, were last seen munching pizza and tackling bad guys on the big screen in 1993.
The Michael Bay produced reboot Teenage Mutant Ninja Turtles is directed by Jonathan Liebsman (Wrath of the Titans) and stars Megan Fox. The film is set to open in America on August 8th but will not reach UK cinemas until October 17th.
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