'Veronica Mars' movie gets green light from Warner Bros after fans pledge over $3.2 million
Production budget will come from fans but Warner Bros will cover marketing and distribution costs
On Wednesday (March 13), the cult show's creator Rob Thomas and star Kristen Bell launched a Kickstarter campaign to fund the film, which the pair have been keen to make ever since Veronica Mars got cancelled in 2007. If fans pledged $2 million (£1.34 million) by April 12, Veronica Mars: The Movie would go into production this summer and get a release early next year (2014).
The project reached its goal in just 11 hours and, at the time of writing, over $3.2 million (£2.1 million) has been raised from close to 50,000 separate backers. One donor pledged $10,000 (£6,700) and will receive a speaking role in the film.
The Wrap reports that the film's production budget will come entirely from the Kickstarter money, but Warner Bros will chip in with marketing and distribution costs. Meanwhile, Bell and Thomas apparently plan to offer additional incentives on Kickstarter to bump up the film's budget.
Created and executive produced by Thomas, Veronica Mars starred Bell as a high schooler and then college student who moonlights as a private investigator. The show premiered in 2004 and ran for three seasons before US network The CW chose not to renew it, but the idea of reviving the show for a one-off film refused to die.