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April 15, 2013

'Veronica Mars: The Movie' Kickstarter campaign raises over $5.7 million

One fan pledged over $10,000 and will receive a speaking role in the film

'Veronica Mars: The Movie' Kickstarter campaign raises over $5.7 million

The Kickstarter campaign to fund a Veronica Mars spin-off movie has wound up raising over $5.7 million (£3.7 million).

Created by Rob Thomas, the Veronica Mars TV series starred Kristen Bell as a high schooler and then college student who moonlights as a private investigator. The show premiered in 2004 and ran for three seasons before US network The CW chose not to renew it.

After the show was cancelled, Thomas wrote a script for a feature-length Veronica Mars movie but was unable to secure funding. However, the idea of reviving the show for a one-off film has refused to die and last month (March) Bell and Thomas teamed up to launch a Kickstarter campaign to raise the $2 million (£1.3 million) production budget.

The campaign reached that goal in just 11 hours and ended up with nearly triple the figure needed to make the movie a reality. Over 91,000 separate backers donated money and one fan gave $10,000 (£6,500) in return for a small speaking role in the film as a waiter or waitress.

Rob Thomas and Kristen Bell are now planning to shoot Veronica Mars: The Movie this summer for an early 2014 release. Warner Bros, which owns the rights to the original TV show, has agreed to pitch in with marketing and distribution costs.

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