June 7, 2012
Zooey Deschanel's 'New Girl' moves to E4 from Channel 4
The US sitcom will return to UK screens on the digital channel this month
Zooey Deschanel's sitcom New Girl is being moved from Channel 4 to E4 in the UK, it has been confirmed.
The show has been on a mid-season break, but when it returns later this month, it will be on the youth-oriented digital channel. The broadcaster says the decision has been taken because it has a stronger appeal for the sister channel’s younger audience.
A representative for Channel 4 told Broadcast: "We’re constantly looking at what’s best for our content across the portfolio of channels and while we were very happy with New Girl's performance on C4, we saw that the profile of New Girl was skewing significantly younger than the C4 slot average and was more in line with the E4 target demographic."
The remaining 13 episodes of New Girl's 24-episode run will now screen on the digital channel. The rep continued: "E4 is the ideal UK home for Jess and the guys and we're very excited to see them move there in June."
New Girl sees Deschanel's kooky character Jess move into a flatshare of men after she discovers her boyfriend cheating. It picked up decent figures for Channel 4 on Friday nights, but proved more successful on their catch-up services, regularly topping monthly charts. A second season has been commissioned in the US.
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