Director: Bruce Gowers
The first, and for many still the best, example of the ‘K.I.S.S.’ approach to videos (Keep It Simple Stupid).
Best bit: Multiple Freddie's going off during the 'Scaramoosh! Scaramoosh!' bit.
Director: Dave Meyers
Psychedelic party that makes you want to join Big Boi and Andre 3000 in their massive, Dirty South bounce off. Boi's so happy, he even gone and had a special do done.
Best bit:When the monkey goes crazy.
Director: Saam Farahmand
For all those who've wondered what a conjoined New Rave orgy would look like, well now you know! A run-on, well oiled, love-in scene that would make Aphex Twin blush. And then change the channel.
Best bit: The final NSFW alert moment.
Kind of like a prelude to ‘Where The Wild Things Are’, this was the moment Spike Jonze’s inimitable style became uniquely his. And to prove the point, 'Da Funk''s epic adventure with Charles the dog refuses to leave the memory 15 years after the fact. Woof!
Best bit: When Charles meets Beatrice
Director: Jamie Thraves
Based on The Pharcyde's 'Drop' video, this front to back melodrama sees Chris Martin caught in a car crash/amnesia funk. Some might say it makes the song quite a bit more interesting than it deserves to be. But not us, no.
Best bit: When the full horror of what Mr Martin has walked away from becomes apparent (and no, it's not Gwyneth's Goop website).
65Imitation Of Life
Director: Garth Jennings
Although R.E.M weren't functioning on all cylinders musically, this video was totally avant-garde. A pool party in over-exposed, rainbow colours which got ripped apart via the camera zooming in and out with the randomness of a CCTV camera, it stuck in the mind.
Best bit: The man on fire rolling on by as Stipey does his best ‘mad eyes’ look. There's something in the punch, babes.
Director: Spike Jonze
You're thinking 'Those are some brilliant dance moves,' but, hang on, something's not quite right. It's because...they're all... backwards! A simple 'dance video' idea, which Spike Jonze would reprise a few years later with Fatboy Slim.
Best bit: The arms aloft dancing. Hard to replicate without breaking your torso. Watch it on Youtube.
Director: James Brown
One of the only times since her earliest days that Tori has lived up to her witchy-promise. This bit of 'Village Of The Damned'-themed spookiness from the mistress of kook is very fine indeed.
Best bit: When it's revealed that Tori isn’t , apparently, a very desirable car companion.
Director: Marty Callner
Big hair! Buffed torsos! Toothy grins! Yes, this shameless and totally mid 90s ‘mini movie’ from The Jovi was like '90210' mashed with a 'Diet Coke' ad. It also featured future actress Keri Russell.
Best bit: Chucking the bag of groceries.
61The Rain (Supa Dupa Fly)
Director: Antonine Wagner
Bin bag coats, fish-eye lens tomfoolery, sunglasses bigger than most faces; a generally bonkers opening salvo from Missy E.
Best bit: The picture within a picture stylings of 'Good Missy' Vs 'Bad Missy'. Watch it on Youtube.