Director: Hammer & Tongs
Who wouldn’t love the bittersweet tale of a milk cartoon looking for an absent Graham Coxon? Winner of the Best Video award at the 2000 NME Awards and still just as classic 11 years later.
Best bit: When Milky finally catches up with Graham only to meet a sticky end.
Director: Peter Serafinowicz
A brilliant and long overdue piss-take of the hundreds of inane boyband vids we’ve been subjected to over the years, this sees the cheesiest bunch of buffed up twats get methodically zapped by the power of a genuinely decent tune.
Best bit: When the alien thing turns up and freaks the girls out.
Director: Tim Pope
In which the band all cram into a wardrobe on a cliff, as you do, to play miniature instruments along to the track before finding themselves at the bottom of the sea surrounded by creations as if in some goth pop version of The Little Mermaid.
Best bit: When the octopus man thing wakes up
Director: Jonas Åkerlund
Once upon a time, Lady Gaga was still making decent videos. ‘Telephone’ eschews all the overreaching cosmic weirdness of her recent clips and settles for a nine-minute lesbo action-filled Tarantino rip-off.
Best bit: When one of the guards says “I told you she didn’t have a dick”.
Director: Spike Jonze
In which a fictional Torrance Community Dance Group get together and pull some particularly lame shapes to Fatboy’s big beat classic. Director Spike Jonze makes a cameo as the group’s leader.
Best bit: When the geek in the jumper tries to pull an MC Hammer and ends up ass over tit.
Director: James Frost
It sees the band singing the track among some massive Rube Goldberg machine, which in plain English is one of those long, connected, set-ups that start with dominos cascading and end with a big OK Go advert.
Best bit: When the band get covered in paint at the vid’s climax.
Director: Garth Jennings
Using simple but effective techniques like sped-up stop-start animation, blue filters and fishy finger puppets, Jennings created a short but sweet clip which complements Vampire Weekend’s jerky world punk better than tea complements biscuits.
Best bit: The surreal underwater bits.
Director: Romain Gavras
Packed with sex, crack pipes and extreme violence towards redheads, the clip was banned from YouTube, thus cementing its status for all eternity.
Best bit: Not really the best part, but the shooting scene is the most powerful.
Director: Chris Cunningham
Their explosive debut track was so uncompromising and unique that it coaxed legendary director Chris Cunningham out of a six year semi-retirement. Less fucked up facial tricks than an Aphex Twin clip but no less disturing.
Best bit: The flashes of some scary little girls near the end.
Director: Samuel Bayer
The legendary Smashing Pumpkins and Nirvana director created an understated beauty for Courtney’s love song to Kurt, filling the cutaway shots with a dolls’ tea party gone very wrong.
Best bit: The bit where a fake Kurt shows up.