20Coffee & TV
Director: Hammer & Tongs
The video that accompanied one of only two lead Blur vocals by downbeat guitarist Graham Coxon was a suitably charming and shy number featuring a lost milk carton that eventually finds love before being flattened. Slightly twee but with a dark sense of humour, it matched its soundtrack perfectly.
Best bit: When Milky finally catches up with Graham only to meet a sticky end.
19I Feel Better
Director: Peter Serafinowicz
A brilliant and long overdue piss-take of the hundreds of inane boyband vids we’ve been subjected to over the years, this sees the cheesiest bunch of buffed up twats get methodically zapped by the power of a genuinely decent tune.
Best bit: When the alien thing turns up and freaks the girls out.
18Close To Me
Director: Tim Pope
In which the band all cram into a wardrobe on a cliff, as you do, to play miniature instruments along to the track before finding themselves at the bottom of the sea surrounded by creations as if in some goth pop version of The Little Mermaid.
Best bit: When the octopus man thing wakes up
Director: Jonas Åkerlund
In which two of the world's biggest megastars (Lady Gaga and Beyonce) team up for some technicolour, Pop Art-meets-Tarantino outlaw thrills, thus cementing both's reputation as two of the most badass bitches around.
Best bit: When one of the guards says “I told you she didn’t have a dick”.
Director: Spike Jonze
In which a fictional Torrance Community Dance Group get together and pull some particularly lame shapes to Fatboy’s big beat classic. Director Spike Jonze makes a cameo as the group’s leader.
Best bit: When the geek in the jumper tries to pull an MC Hammer and ends up ass over tit.
15This Too Shall Pass
Director: James Frost
It sees the band singing the track among some massive Rube Goldberg machine, which in plain English is one of those long, connected, set-ups that start with dominos cascading and end with a big OK Go advert.
Best bit: When the band get covered in paint at the vid’s climax.
Director: Garth Jennings
Using simple but effective techniques like sped-up stop-start animation, blue filters and fishy finger puppets, Jennings created a short but sweet clip which complements Vampire Weekend’s jerky world punk better than tea complements biscuits.
Best bit: The surreal underwater bits.
Director: Romain Gavras
Packed with sex, crack pipes and extreme violence towards redheads, the clip was banned from YouTube, thus cementing its status for all eternity.
Best bit: Not really the best part, but the shooting scene is the most powerful.
12Sheena Is A Parasite
Director: Chris Cunningham
Their explosive debut track was so uncompromising and unique that it coaxed legendary director Chris Cunningham out of a six year semi-retirement. Less fucked up facial tricks than an Aphex Twin clip but no less disturing.
Best bit: The flashes of some scary little girls near the end.
Director: Samuel Bayer
The legendary Smashing Pumpkins and Nirvana director created an understated beauty for Courtney’s love song to Kurt, filling the cutaway shots with a dolls’ tea party gone very wrong.
Best bit: The bit where a fake Kurt shows up.