There's no festival quite like South By Southwest. For four days a year, anyone with even the slightest feigned work-ties to Planet Pop descends upon the Live Music Capital Of The World.
Every March, Austin, Texas is transformed into a carnage-ridden view of all that's to come. Enjoy our pick of the best...
Jaimie Hodgson
For more on SXSW, including video interviews with the buzziest bands, head to the Radar blog.


Playful '50s inflected rock'n'roll

Anyone who’s felt themselves frozen out by arena-chasing indie should look no further than wide-eyed orchestral-doo-wop troupe Magic Kids for their salvation.

Jaw chiseled from diamond, six-foot-six of gangly double-denim and shaking his shoulders like Elvis with a limp wrist, leader Bennett is a bona fide superstar in the making. His deep, dreamy croon – part Edwyn Collins deadpan, part Dennis Wilson coo – is complemented by bandmate Will’s ’50s-inflected rock’n’roll and playful sunshine pop compositions that graffiti melodic motifs onto surprisingly bulky wall-of-sound dynamics.

The pink Cadillac pop of first single ‘Hey Boy’, with its sweet schoolyard call-and-response trilling and deep-fried southern guitar twang, gets the best reception but it’s set closer ‘Cry With Me Baby’ that’s the most exciting here.

Every song tonight is pre-empted by excitable yelps of “Magic Kids from Memphis!”. It won’t be long before such introductions are unnecessary.


Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Inside NME.COM