Pop’s mystery man-of-the-moment on why it’s time to reveal himself at last
He’s been behind some of the biggest records of the last two years, but now producer Naughty Boy is finally moving to the fore.
In an exclusive new interview with OfficialCharts.com, we finally catch up with Naughty Boy at V Festival to present him with his Official Number 1 Award for La La La. The musical maestro tells us how it feels to go from obscurity as a pizza delivery guy to working with some of the biggest, brightest names in pop after winning a cash prize on gameshow Deal Or No Deal.
The Watford-born producer, whose first album Hotel Cabana is set to be a new entry on the Official Albums Chart this weekend, explains why he has shunned the spotlight.
“I thought I always want to be like the Banksy of music, but it’s not easy when people wanna know what you look like and they wanna know who you are,” he says. “But I still don’t want to give them everything.” And why the name Naughty Boy? He tells all in the full video interview.
Before his solo success, Naughty Boy was best known for his work with Emeli Sandé. It was a Naughty Boy-produced collaboration with Chipmunk which first introduced Emeli to the world, and the two have worked closely together ever since. Naughty Boy co-wrote Emeli’s first solo hit Heaven and co-wrote and produced the bulk of her mega-selling debut album Our Version of Events. One of the album’s tracks, Clown, received approval from one of pop’s biggest legends. Sir Elton John himself wrote to Emeli to tell her how much he loved the song.
In our interview, Naughty Boy talks about his first single as a featured artist Wonder, a Number 10 hit in 2012 with Emeli Sandé on vocal duties, and why it was important not to just recreate Heaven, Emeli’s debut solo hit. He also reveals the big names he’ll be working with next, including Tinie Tempah and Lily Allen.
Watch the full video interview to find out the effect Naughty Boy’s music has had on fans and why he thinks “the best music is not always the happiest”.
Running time: 05:13
official charts interview