Tupac's sales shoot up after Coachella hologram appearance

Sales of the rapper's back catalogue are up by 571 per cent in some cases

Tupac's sales shoot up after Coachella hologram appearance
Sales of Tupac's back catalogue have shot up after his appearance as a hologram during Dr Dre and Snoop Dogg's set at Coachella Valley Music and Arts Festival earlier this month.

The lifelike hologram appeared during the rappers' joint headline set at the California festival, which also saw guest performances from Eminem, 50 Cent and Warren G, and has now seen punters revisiting the deceased rapper's back catalogue.

According to Billboard, sales of the rapper's posthumous 'Greatest Hits' album are up by 571 per cent alongside sales increases of 95 per cent for his 'All Eyez On Me' album and 53 per cent for 'Me Against The World' LP.

The hologram of the deceased rapper performed two songs, 'Hail Mary', which saw a sales increase of 1,531 per cent, and '2 Of Amerikaz Most Wanted', which had an 881 per cent sales spike.

There had been reports that Dr Dre was planning to take the hologram, which you can see take to the festival's main stage by scrolling down to the bottom of the page and clicking, out on tour. However, the producer has since played down these reports and said that the hologram was simply created for Coachella.

To read a new interview with the makers of the Tupac hologram where they reveal exactly how the technology works, pick up the new issue of NME, which is on UK newsstands and available digitally now .















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