30 Seconds To Mars criticised for asking fans get tattoos to appear in new music video

Jared Leto's offer for fans to appear in the 'Do Or Die' video if they get the lyrics tattooed on them is called "irresponsible"

30 Seconds To Mars criticised for asking fans get tattoos to appear in new music video

Photo: PA

30 Seconds To Mars have been criticised for asking fans to film themselves getting lyrics to the their song 'Do Or Die' tattooed on their bodies in order to appear in a music video for the song.

The US band, fronted by actor Jared Leto, posted a message on their website on Tuesday (July 23) asking for help in making a lyric video for the song, which appears on their latest album 'Love, Lust, Faith + Dreams'. Along with the request are a list of things fans must do in order to have their video qualify for consideration, including close-ups of the area tattooed before, during and after the process. All fans must be filmed saying: "I am the Echelon" before going under the needle and must also explain why they are getting it done.

Fans have criticised the band for their request, with many of the comments underneath the post describing the move as "irresponsible. "I like the band but I don't think this is a good idea at all," says one commenter, while another adds: "Its absolutely irresponsable and probably the worst thing Mars has ever done."

A representative for the band has been contacted by NME but has not commented on the plans for the video.

Earlier this year Enter Shikari's Rou Reynolds criticised 30 Seconds To Mars for charging their fans to meet the band after concerts. Posting a link to a blog which explains how Jared Leto and his band charge fans up to £575 to spend time with them before and after they have played live on their forthcoming US tour, Reynolds wrote that the practice is "exploiting" fans and calling it "madness".

Read More On This Artist

More News
Coldplay to release concert film 'Ghost Stories Live 2014'
Damon Albarn says a new The Good, The Bad & The Queen album is fully written
Arcade Fire discuss 'captivating' live shows on 'CBS Sunday Morning'
Ghostface Killah and Badbadnotgood announce collaboration album
Nine Inch Nails appear on TV show 'Austin City Limits' – watch
Muse complete 'emotional' first session for new album
Ice Cube: 'I still have the anger I had as a teenager'
Pearl Jam premiere new song 'Moline' live – watch
Government official commits suicide following death of 16 fans at South Korea concert
Primus to conceal five golden records as part of 'Willie Wonka' tribute album release
Massive Attack joined by TV On The Radio's Tunde Adebimpe for first 'Pray For...
Gwen Stefani's new single 'Baby Don’t Lie' leaks online
Guitar signed by members of The Smiths, The Stone Roses and New Order stolen from charity auction
Black Rebel Motorcycle Club cancel LA gig as drummer undergoes brain surgery
Skrillex and Rudimental to headline Snowbombing 2015
Slipknot stream new album '.5: The Gray Chapter' online
Julian Casablancas: 'I was hungover for five years'
Caribou streams eclectic Essential Mix featuring Daft Punk, Lil Wayne and The Zombies
Unheard Sleater-Kinney song discovered in new boxset - listen
K-Pop band 4Minute release statement following death of 16 fans at South Korea concert
'Celebrity Gogglebox': watch Noel Gallagher comment on 'The X Factor',...
Foo Fighters perform new single 'Something From Nothing' live for the first time - watch

More News


Please login to add your comment.

Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Inside NME.COM