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50 Cent angered by fast food chain challenge

50 cent

50 cent

Rappers camp calls the PR stunt 'sleazy'

50 Cent has reacted to a challenge posed by a fast food chain, who offered to donate a fee to charity if he changed his name for one day.

Taco Bell challenged the rapper to change his name from 50 Cent to 79, 89 or 99 Cent as part of a value meal promotion at the chain, and to stop by a branch of the restaurant to order food using his new name. The chain said they would donate $10,000 to a charity of his choice if he agreed.

But reps for the rapper, whose real name is Curtis Jackson, told okmagazine.com that the offer is “a sleazy and ill-conceived publicity stunt by Taco Bell's president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent's agent yesterday."

Jackson himself also commented on the stunt saying "When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: 'We messed with the bull and got the horns!'"

--By our New York staff.
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Comments (4)

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bark12 

Jun 20, 2008

Ah, 50cent perpetuating his agressive, self indulgent and egocentric image I see. Wonder if the money was going to him, rather than a charity, the response would be different? Ok $10K is not much for a 'Big Dog' like him, but probably could pay for a couple of Bikini cladded escorts to sit on the bonnit of his pimped-up white Bently.

wonkeykong 

Jun 20, 2008

i would have thought fiddy or 'eigddyniney' would have jumped on something sleazy and ill-conceived, after all that career direction has turned him from a talentless tw@t to a highly 'successful' 'rapper'

AlexG89 

Jun 20, 2008

It is a ridiculous proposition; they were attempting to almost force him to change him name with charitable overtones; he won't refuse, they'd've thought, because it'd be bad PR for him to deny a charity some cash. They'd get the promotion from a huge music star, he'd been seen helping out a charity. Win-win? Very naive. 50 was right to decline on principle.

wellduhobviously 

Jun 20, 2008

Pot-kettle from the man who traded on the fact he had been shot at several times and survived.

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